SEMON Cashmere is a socially conscious luxury London brand, with an Eco-friendly approach to production. Its Mongolian born, London-based designer is Semka Dashnyam, who launched her prestige women's cashmere brand in 2005. Uniquely familiar with the Mongolian people and countryside, she opened a small factory in Mongolia in 2008, employing true artisans with handed down skills. SEMON Cashmere has a loyal connection with the Mongolian goat herders and is aware of the cashmere traditions and the livelihood of the community. SEMON Cashmere supports local workers and is against child labour. Semka's unique styling emphasises the female form through clever cutting. The funky twists she brings to her timeless, beautiful designs make her cashmere collection sought after by modern, elegant, sophisticated women of all ages